Part one of a three part series.
We like to think about coordinating marketing lists as a dance with a partner. And not just a sway-in-place, cute little middle-school slow dance. More like a complicated foxtrot that requires both partners to work independently while also moving in seamless unison.
That learning process can be tricky. It might not even be something both partners are happy about at first. But once you’ve mastered it (and perhaps with the help of a skilled teacher), the result is something beautiful. Coordinating internal and external marketing is the name of the dance. And Ezepo is the skilled teacher (or, really, we’ll just handle all the hard work for you).
You know email marketing is incredibly important to your business. An average ROI of $38 for every $1 spent puts it square at the top of the list of revenue-generating online marketing. Add in text and telemarketing, and you’re looking at the trifecta of marketing tools.
But with that incredible power to share content and generate new business comes responsibility — federally dictated and legally enforced responsibility. Because marketing contacts are regulated by the government, you’ve got more to worry about than just what next week’s email is going to be about: Email unsubscribes. One-click opt-outs. The Do Not Call Registry. Yeah, it can be a lot. (See more on compliance in our last blog post).
Want to get back to simply worrying about what next week’s email is going to be about? Yeah, we get that. So we handle all the opt-out infrastructure and management, combine databases, handle server-side scrubbing and simplify how you work with third-party marketers. We handle email, text and voice-call opt-outs (watch for more on how that makes us different in a future post). All with mobile-friendly features for your customers (like easy one-click opt-outs) and all in one place for you.
Have multiple contact channels and email list-servs? We have one simple solution. We adapt to companies who use multiple email marketing systems and need a singular solution to securely collect and distribute opt-outs. Hello, simple. (And hello, streamlined tool that’s easy for everyone on your team to understand and use. Finally!) We’ll dig into more of those benefits in future blog posts, too.
It’s like adding a member to your tech team — but more affordable. And it means you’re protected from government inquiry, legal action or just plain unhappy customers… which means it’s the ultimate investment. Ezepo is what you need if you send commercial marketing.
Let’s look at how it’s working for Adam Sthay, CEO of the online lead-generation company Pub Club Leads.
“I’ve been using Ezepo for a little over a month and it’s already saved me a ton of time. I used to have to manually export the records from my website and email out to my affiliates. Now everything is automated and my time is spent doing things to help me grow my business. I would highly recommend Ezepo to anyone looking to automate their suppression files.”
If you don’t already know this, you’re about to: Companies will spend several hours a week to manage their opt-out compliance — which means Adam saw an instant time-savings since starting to use Ezepo… time he’s instead directing right back into his business. What’s more important for a starting/growing/established business — time savings or legal protection? Oh, that’s right, it’s the perpetual struggle: both.
Which is why it’s far from easy to come across a solution that works — and that’s why Ezepo is exactly what your business has been looking for. Click back to the blog for more tips, tricks and insider info about how Ezepo can give you an advantage.