So we’re not going to tell you affiliate marketing has its benefits — you already know that. Partnering on marketing allows you to get your brand in front of so many potential new clients, promote your name alongside other key influencers and (hopefully) rake in these benefits at a much lower cost than what they might require otherwise.

But “more, more, more!” unfortunately brings with it some cautionary tales of excess, too. And that’s important to note. When you interface with an affiliate, you both have to be at the top of your game — especially when it comes to the opt-outs and other legally enforced data requirements we’ve been talking about on the blog lately.

You need data and list-sharing to be a seamless process that doesn’t take up very much time on behalf of either party — and (this is major) keeps you legally in the clear. That’s why Ezepo offers affiliates to fetch data via API and automatically pulls external opt-outs via a Direct Data Pulling setup. Let’s talk through how all this works for a quick second.

If affiliates need to fetch your data, Ezepo gives them an API (Application Program Interface) key and guides them through setup instructions. Once access with the affiliate is all set up, Ezepo provides all their analytics, compliance monitoring and streamlined data entry help that you’ve come to know and love. No more manually downloading a file from a web page and then having to take it from there. We’re all about integrating your systems with ours, which allows you to bank on the newest and most powerful email compliance technology available today.

And when you need to pull data from an external partner, you can use Ezepo to set up a Direct Data Pulling (“DDP”) list that automatically pulls whatever info you set it to pull — whether it’s via an FTP site, another Ezepo user, a direct link or some email-service-provider partners — every 24 hours. And any list can be linked so that the original opt-out data stays unique but their combined data is what downloads. Since each list can be gathering data from multiple places, the ability to get what you need and totally customize it at the same time is virtually endless.

Plus, when you use Ezepo, you prevent these external marketing partners from re-marketing to your customer lists because the system automatically suppresses that data.

So if you’ll let us guess for a second what you’re thinking: “All this sounds good — but the way we’ve been doing things doesn’t entirely match up with how it sounds like Ezepo works.” Don’t panic. We know that every business comes to us with a slightly (or totally) different setup, so we’re ready to adapt things just for you or even just walk you through things in a little more depth. Questions? Fire away (we’re here 24/7): contact@ezepo.com or (510) 619–4745.